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   FrontPage
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arrow.gif (844 bytes)Search Engine
   Promotion
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Search Engine Promotion

Search engine submission could well be the most important part of the web development process. This is the most common way that people find your web site. The Infinities Online Web Site Promotion Tool is provided  to help you easily submit your web site to   the major search engines.

Other web site promotion tools include:

Try our Meta Tag Generator to create your own Title tag and Meta tags!

Before you submit your site to the search engines, make sure you have keywords and a site description placed in your page. If you are using a third party content development tool like FrontPage or PageMill, instructions for entering search engine information should be found in the product documentation.

When you submit your web site to a search engine, it will try to index the site. This means adding your web site to its searchable database, which contains listings of other web sites. When indexing, the search engine needs to get some some information from your web site; this information is usually located on the home page. Many search engines support META tags, which allow you to give keywords and a description to your page. This gives you more control over how your page will look in a search engine listing, and can help generate a substantial amount of traffic to your web site.

A person visits a search engine and enters keywords to find web sites that contain the content they want. The search engine searches its database for any web site listings that match the keyword. If the keyword used matches a keyword listed in your META tag, your web site may appear high on the search results. Your web site will be displayed by its Title, and then underneath its title will be the first few lines of the description you placed in the META tag. It is recommended that you keep the description content to no more than 25 words. Try to use no more than fifteen good, well-thought out keywords.

Before starting with the META tags, you should write the title. Why? If your title contains some keywords, you may place higher in the search engines. Frequency of a phrase or grouping of keywords in the META tags, TITLE tag, and at the beginning of the document are the path to the top of the search engines.

Write meta tags by putting the words or phrases with the highest priority first. Go back and check for spelling errors. Place the TITLE and META tags within the HEAD tags at the beginning of your document. Here is an example:

title of web page goes here Try our Meta Tag Generator to create your own Title tag and Meta tags!

If you are writing your HTML by hand, add the following to your page:

WebPage.html
<HTML>

<HEAD>
<TITLE>Put your page title here. Use a lot of descriptive words
in the title. Some search engines scan the title for keywords.</TITLE>

<META NAME="Description" CONTENT="Put a short description
of your web page right here. This is the brief text description that will
appear below your title line in the search engine results.">

<META NAME="KeyWords" CONTENT="keyword, keyword1, keyword2, etc.">
</HEAD>

<BODY> ..... etc.

Try our Meta Tag Generator to create your own Title tag and Meta tags!